About Us
Master Coach | Speaker | Business Growth Leader
About Us
Patrick Greenaway, a master coach and former Coca-Cola executive, brings decades of global business experience to his work with clients.
Born in Zambia and trained as an engineer in South Africa, Patrick went on to enjoy a remarkable career with The Coca-Cola Company, where he rose to the position of Vice President. He led operations across North-West Europe and later for 39 North African countries.
After nearly 17 years of international service, Patrick made the move to entrepreneurship – and hasn’t looked back.
Coaching Experience Across Sectors
Patrick has worked with a wide range of clients, including:
SME owners
Executives in the finance sector
Niche family businesses
Global Speaker & Trusted Business Coach
Patrick has delivered powerful talks to diverse international audiences, sharing insights from decades of experience at the highest levels of business.
His background gives him the ability to connect naturally with:
- Business owners
- Corporate executives
- Both men and especially women in leadership roles
What Sets This Coach Apart:
- First-ever ActionCoach business coach in South Africa, achieved million dollar status.
- Helped hundreds of clients increase profits, build stronger teams, and improve their lifestyles.
- Recipient of multiple coaching awards – local, regional, and international.
- Certified LGPTQ+ Coach.
Leadership, Values & Vision
Experience That Delivers
Patrick has chaired the board of a £20 million company and serves on several others as a non-executive director. Business growth has been achieved by investing in people – both team and clients.
Built on Family Values
Operations and finances are led by Glynis. The family is based in Northern Ireland and committed to long-term impact.
Clarity. Growth. Results.
At the heart of the process is a drive to help business owners and executives gain clarity, take action, and achieve more – personally and professionally.